New Soft Drinks Target Those Who Can’t Decide What to Drink

• Think about how often you’ve asked a guest what soft drink they would like to have and the response is “Anything” or “Whatever.” For those who are indecisive, there’s now a soft drink made especially for them.
• A Singapore beverage company called “Out of the Box” has launched two complementary brands of soft drinks for the non-committal drinking crowd –one called “Anything” and the other called “Whatever.”
• Are there any other responses in your normal conversations that could produce a thought-starter for a new product or service for you? Read more at www.springwise.com

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