April 3, 2007
- Get it done now! Get a short video produced about your product and/or service. Get it up on your Web site. On your blog. On your Internet Yellow Page listing. Add it to Google Videos and Yahoo Videos. Upload it to YouTube. Why? Video ads played online have a higher brand awareness and higher recall factor than ads viewed on TV.
- A study conducted by MillwardBrown Online says, “The Web offers advertisers less cluttered ad space and access to more attentive users, boosting brand impact compared to on-air television.”
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