3. What to Do If Time’s “Person of the Year” Isn’t “You”

• Time Magazine has selected you — yes, you — as its “Person of the Year” for 2006. Why? Because you had a part in controlling the new “Information Age.” Wait, you say you had no part of this? You don’t understand what’s going on? Are you suddenly feeling left out of the Internet world around you?
• Here are the two most crucial things you need to know that will bring you up-to-date on the new “Information Age”:
  • Over the past several years, the Internet has evolved from a monologue-type format to a world, called Web 2.0, where people can instantaneously share information with each other on blogs, instant chats and video uploading sites like YouTube.
  • Why should your company participate in Web 2.0? With a simple blog, your customers can provide testimonials about your company or even upload videos about how they use your product.

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