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1. A Business Focus for 2007: The Year of Differentiation

January 8, 2007

  • Each January, we recommend a focus to help guide you and your business through the upcoming new year. In previous years, we have recommended “The Year of Wow” and “The Year of Imagineering.”
  • The purpose of a business focus, much like that of a mission statement, is to rally your business, with a simple phrase, to perform beyond the normal expectations.
  • This year, we usher in “The Year of Differentiation.” In an age where similarity is rampant in all business categories, what will you do to make your business distinct among your competition? When your customers have a number of choices, what is it that you offer that will make them choose and remember you?

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